Outsourcing Social Media – The Good, The Bad, The Ugly
A year after writing this blog, the debate on outsourcing social media still comes up in chats and conversations I have with social media managers and nonprofit executives. I want to know what your nonprofit does. How many of you outsource your social media?
Social media has become a must for non-profit organizations these days. While a year ago the question may have been whether it was necessary or not, today the question is who is going to manage these tools? Outsourcing social media management is one way non-profit organizations are handling the need to engage online without having staff resources to devote to it. The debate arises, however, is outsourcing your organization’s social media efforts a good idea?
About Amy StephanAmy has more than 15 years of experience in the nonprofit field, where she has learned a little about a lot of things and worked hard to become really good at a handful of them. Amy works as a consultant and non-profit professional, as well as writer and blogger. She has worked as a full-time journalist and editor and is the mother of two beautiful children.
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